Company
Meta
Archetype
Visionary, systems thinker
Design a scalable 0-1 strategy for immersive AI characters, balancing safe, seamless gameplay with compliance and creative goals.
Vision & alignment: Partnered with UXR and conversation design to define the quality bar for AI interactions. Co-organized an 80+ person onsite to present a prototyped vision, successfully influencing the game production roadmap.
Scalable design: Mapped user journeys and jobs to be done to build a scalable design framework adaptable across diverse game experiences, validating early signals via rapid prototyping and player testing.
Cross-functional leadership: Established and led design weeklies with PMs, engineers, artists, and game designers. Collaborated closely with legal and policy teams to meet strict compliance goals without sacrificing creative quality.
Execution & next steps: Navigated leadership reviews, Meta branding alignment, and extensive dogfooding to ship the initial experience. Currently driving the expansion of these AI features to mobile.
Launching AI characters in Horizon Worlds required balancing immersive design with strict US/EU AI and privacy compliance. I aligned cross-functional teams on 10+ legal and policy features across mobile, web, and MR, successfully unblocking 100% of our launch content. To scale the experience, I built a unified design framework adopted by three internal studios, which ultimately raised usability to 87% and boosted player time spent by 30%.
Additionally, the work gained high-level visibility early on, culminating in a prototype demo at Meta Connect 2024.








