keh307@gmail.com

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katie@hughezilla.com

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Sr. Product Designer

Sr. Product Designer

I love wild 0-to-1 projects and collaborating with brilliant people to ship features that matter. Throw in a global team and some AI-powered workflows, and it's *chefs kiss.*

I love wild 0-to-1 projects and collaborating with brilliant people to ship features that matter. Throw in a global team and some AI-powered workflows, and it's *chefs kiss.*

Currently leading the design & strategy of Crosbys retail point-of-sale tool called Encore.

In my spare time, I build Framer templates and run an online store.

Unlockables1M+ acquisition, 508K MAU, 16%+ WAU @D30
Unlockables

Driving Horizon app discovery, growth + retention through unlockable rewards.

View case study
AI charactersDriving +30% time spent in game
AI characters

Designing compelling end-to-end experiences with interactive, embodied AI game characters.

View case study
Asset libraryUsed by 90% of active game worlds
Asset library

Designing Horizon’s 0-to-1 spatial asset ecosystem — bridging private creator storage with an open-source, public community repository.

View case study

About

About

About

Leveraging 10+ years of experience designing and scaling high-impact products at both FAANG and early-stage startups.

Leveraging 10+ years of experience designing and scaling high-impact products at both FAANG and early-stage startups.

Hi there! I'm Katie, a Senior Product Designer with a decade of experience blending strategic thinking with deep creative execution. I love designing for the next wave of technology and guiding cross-functional teams from messy ambiguity to polished product iterations.


Some career highlights:

  • Seeing my work featured at Meta Connect 2024

  • Landing production code at Meta using AI tooling

  • Pitching an AI feature that got MZ approval and funding

  • Designing multiple virtual pet experiences

  • Stepping up to the mic to speak at industry conferences

  • Winning a hackathon with a project entitled "The Real Housewives of AR/VR"

Hi there! I'm Katie, a Senior Product Designer with a decade of experience blending strategic thinking with deep creative execution.

I love designing for the next wave of technology and guiding cross-functional teams from messy ambiguity to polished product iterations.


Some career highlights:

  • Seeing my work featured at Meta Connect 2024

  • Landing production code at Meta using AI tooling

  • Pitching an AI feature that got MZ approval and funding

  • Designing multiple virtual pet experiences

  • Stepping up to the mic to speak at industry conferences

  • Winning a hackathon with a project entitled "The Real Housewives of AR/VR"

2021 – present
Meta, Senior product designer
Los Angeles, CA / remote

Leading E2E designs for features including growth + discovery, channels, notifications, interactive ad units, AI characters, creator economy and creation tools

2021 – present
Meta, Senior product designer
Los Angeles, CA / remote

Leading E2E designs for features including growth + discovery, channels, notifications, interactive ad units, AI characters, creator economy and creation tools

2021 – present
Meta, Senior product designer
Los Angeles, CA / remote

Leading E2E designs for features including growth + discovery, channels, notifications, interactive ad units, AI characters, creator economy and creation tools

2019 – 2021
Meta, Product designer
Menlo Park, CA / remote

Led strategy and design for Horizon onboarding flow with 93.5% completion rate, and novel spatial UI system

2019 – 2021
Meta, Product designer
Menlo Park, CA / remote

Led strategy and design for Horizon onboarding flow with 93.5% completion rate, and novel spatial UI system

2019 – 2021
Meta, Product designer
Menlo Park, CA / remote

Led strategy and design for Horizon onboarding flow with 93.5% completion rate, and novel spatial UI system

2017 – 2019
Beast Inc., Senior product designer
San Francisco, CA

Sole designer for a VR, AI experience launched across 250+ VR arcades globally

2017 – 2019
Beast Inc., Senior product designer
San Francisco, CA

Sole designer for a VR, AI experience launched across 250+ VR arcades globally

2017 – 2019
Beast Inc., Senior product designer
San Francisco, CA

Sole designer for a VR, AI experience launched across 250+ VR arcades globally

2019 – 2019
The Linus Group, UX researcher (contract)
San Francisco, CA

Conducted market + user research to inform biotech augmented reality app design

2019 – 2019
The Linus Group, UX researcher (contract)
San Francisco, CA

Conducted market + user research to inform biotech augmented reality app design

2019 – 2019
The Linus Group, UX researcher (contract)
San Francisco, CA

Conducted market + user research to inform biotech augmented reality app design

2017 – 2017
YBVR, UX/UI designer (contract)
Remote

Designed & developed a high-fidelity VR UI prototype for Samsung GearVR using Sketch, Unity for NAB Show 2017 + whitelabel client platforms

2017 – 2017
YBVR, UX/UI designer (contract)
Remote

Designed & developed a high-fidelity VR UI prototype for Samsung GearVR using Sketch, Unity for NAB Show 2017 + whitelabel client platforms

2017 – 2017
YBVR, UX/UI designer (contract)
Remote

Designed & developed a high-fidelity VR UI prototype for Samsung GearVR using Sketch, Unity for NAB Show 2017 + whitelabel client platforms

2012 – 2017
Ad tech, Product marketing manager + account manager
Redwood City, CA / New York, NY

Previous career in digital advertising technology and advertising campaign management

2012 – 2017
Ad tech, Product marketing manager + account manager
Redwood City, CA / New York, NY

Previous career in digital advertising technology and advertising campaign management

2012 – 2017
Ad tech, Product marketing manager + account manager
Redwood City, CA / New York, NY

Previous career in digital advertising technology and advertising campaign management

Let's chat!

katie@hughezilla.com

email copied!

©katie hughes 2026

Let's chat!

katie@hughezilla.com

email copied!

©katie hughes 2026

Let's chat!

katie@hughezilla.com

email copied!

©katie hughes 2026